FOUNDED ON SOLID EXPERIENCED LEADERSHIP

IronRock is a newly listed general insurance company on the Jamaica Junior Stock Exchange.

The company aims to provide Jamaican consumers with a more efficient general insurance service which leverages the benefits of up – to – date information technology, in order to automate and streamline various processes typically associated with general insurance. Its Founders Evan Thwaites, the Hon. William McConnell and Wayne Hardie are known for their considerable experience in the local insurance industry, for over 20 years.

THE ASK & OUTCOME

BrandProfit was asked to Develop and Define a long-term image strategy and leading marketing initiatives that would position IronRock Insurance as a strong insurance partner with a Strategic Experienced Business Model.

In only 3 weeks we built the image strategy, brand vision, refined the design, and developed the website. The website and other branded materials were unveiled at the Mayberry Investors AGM.

INDUSTRY: Insurance/Finance
SERVICES: Messaging & Voice Strategy / Photography Art Direction / Website Information Architecture / Website Design / Communication Branding 

VIEW OUR PORTFOLIO

SHAGGY&FRIENDS
OUR-NUMBER PORTABILITY
JPS-ESTORE
SCOTIABANK
IRONROCK
SANDALS
RUMBAR RUM
ST.JAMAICA

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