Worthy Park (WP) Estate in the parish of St. Catherine is 1,200 feet above sea level in a valley known as “The Vale of Lluidas” The Estate is located in the geographical center of the island of Jamaica, approximately forty miles by road to the north west of the capital Kingston and twenty eight miles due south of Ocho Rios, the major tourist center of Jamaica.
The 337-year-old Worthy Park Estate had been in the production of cane, sugar and rum for most of its existence. It stopped producing rum in the 1950s as a result of the island’s excessive alcohol production. In 2005, WP decided that it would go back into the rum business. In a market dominated by a single large conglomerate, the company knew it would be a challenge to make a successful break back into the market.