JPS PUTS THE POWER IN YOUR HAND WITH E-STORE

Helping reduce the cost of electricity to customers.

Jamaica Public Service Company Limited (JPS) is an integrated electric utility company and the sole distributor of electricity in Jamaica. The Company is engaged in the generation, transmission and distribution of electricity, and also purchases power from five Independent Power Producers. The company also has a strong environmental focus and carries out its operations in an environmentally friendly manner. The eSTORE is JPS’ move to empower its customers in a changing energy market.

The eSTORE offers a range of energy-savings products, including power efficient gadgets, monitors, timers and sensors which are expected to help reduce the cost of electricity to customers. The eSTORE was first opened at the Ruthven Road Customer Service Office, Kingston then replicated as a chain of outlets islandwide.

THE ASK & OUTCOME

BrandProfit developed the eSTORE overall branding system with name and tagline, thus creating a unified customer experience. The logo was design not just for branding the store; but also to be affixed to products sold throughout the store.

The eSTORE brand strategy not only showed the vision of JPS playing its role in the energy conservation space, but also shows the focus on cutting the nations overall energy bill and by extension the oil import bill of the Jamaican Government.

INDUSTRY: Utilities / Energy
SERVICES: Brand Identity Development / Tagline

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