Shaggy & Friends.DARE YOU.

A tremendous opportunity to help preserve the lives of children.

The Shaggy Make a Difference Foundation first ever “Shaggy and Friends Benefit Concert” was held on the prestigious lawns of Jamaica House on January 3rd, 2009. To date, the Shaggy & Friends concerts (2009, 2010, 2012 and 2014) have raised a total of some USD$1.6 million for the Bustamante Children’s Hospital. These funds have helped purchase over 450 pieces of life-saving equipments for the hospital, thus greatly increasing its capacity to provide quality healthcare for the children of Jamaica and the Caribbean.


BrandProfit’s  founder and chief creative director  Robert ‘KIBO’  Thompson serves as the creative head of the Shaggy and Friends Foundation.

Brand and image strategy was critical in creating promotional material incorporating many sponsors. BrandProfit was given the task of motioning the “I DARE YOU” cause at the forefront of the mind of the SNF team, sponsors and patrons of the event. We created the foundation logo, event logo, posters, digital and print media advertising and website from inception. We are proud to be apart of this cause. I Dare you to join us on the next event.

INDUSTRY: Non-profit
SERVICES: Art Direction / Messaging & Voice Strategy / Environmental Branding / Advertising / Website Design / Communication Branding 


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